Thank you´s are so important. Without the guidance, support and encouragement from others, and from the conscious and powerful act of offering a Thank You to the simplest of gestures, we could not continue in our mission. So Thank You´s are due to all those who have helped us. Our appreciation travels far deeper than mere words can describe.
We would like to offer our sincere thanks to ‘Bio-Pioneer’ Werner Lampert from www.pruefnach.at for his kind support on our current project, ‘Visu-ALL People - Visual Planet,’ and for his commitment to biodiversity and animal protection, the support of small farmers and bio / organic food production.
Werner Lampert is the ‘Bio-Pioneer’ of organic farming in Austria and is also a book author who has spent over 20 years of his life passionately and intelligently working to not only produce high quality affordable food for us all, but also on behalf of the most important people who work hard daily to bring good food to us all; small farmers.
For decades, the focus of Werner Lampert’s activities has been the production of high quality food, while always taking into account a respectful and fair dealing with people, animals and the environment. The guiding principle of his actions is the conviction that ultimately, only a sustainable production cycle can produce healthy food.
This led to ‘Prüf Nach!’ where Lampert is continually creating new quality standards for Austrian organic farms. “I saw the need to act,” when he first looked at organic farming’s developments in Austria. Werner Lampert has been championing bio / organic farming and transparent production processes for much of his life.
In the early 1990‘s, Werner Lampert convinced the BILLA Group’s team to establish a sales channel for organic farming. This range was called ‘Ja! Natürlich’ (“Yes! Of course”) and had its market launch in October 1994. ‘Ja! Natürlich’ is one of Austria’s most successful brands.
Lampert suggests that if we allow each region’s uniqueness to disappear, the future holds little positive outcomes about how and at what quality the food we eat will taste like. Food is about our heritage and a significant part of one’s identity. It is these regional artisans that Lampert wants ‘Prüf Nach!’ to support and develop. He has established a program to increase skills on behalf of environmental and animal protection, sustainability and against Genetic Engineering.
Lampert also wants to break new ground in terms of transparency. Due to the closely linked manufacturing processes, ‘Prüf Nach!’ can measure and control each production step. He is convinced that consumers have an absolute right to know how and under which methods their food has been prepared - from the primary production stages to when they purchase the final product.
Transparency and honesty in food production will be the most important points in the future if it is to continue to win the confidence and trust of consumers long-term. This benefits not only the consumers, but all involved.
The latest organic project ‘ZURÜCK ZUM URSPRUNG’ (Back to the Source) which can be found in Hofer food stores across Austria, is a logical continuation of Werner Lampert’s ethical approach to producing organic food, with the aim of making high quality, locally produced food available and affordable to the masses, the way nature intended.
Thank you, Werner Lampert. You Inspire Us...And we love your products!
Werner Lampert Books
„Schmeckt's noch? Was wir wirklich essen“, Ecowin Verlag 2005, ISBN 3-902404-26-4
„100 Lebensmittel, die Sie glücklich machen“, Ecowin Verlag 2008, ISBN 978-3-902404-60-2
English Translation (Books are only available in German Language)
"Still Taste Good? What we really eat, " Ecowin Verlag 2005, ISBN 3-902404-26-4
"100 foods that make you happy," Ecowin Verlag 2008, ISBN 978-3-902404-60-2